It's been the year of the stealth gay for Hollywood movie marketing

I may sound like a broken record here, but is it really impossible to market a gay movie as a gay movie in the United States? Whether it’s gay characters as a small story point, like Valentine’s Day, or a very, very gay movie like A Single Man, the answer seems to be yes.

Adding to that pair, we now have I Love You Phillip Morris, the critically acclaimed, but commercially troubled Jim Carrey/Ewan McGregor movie due to be released March 26th after multiple reschedules. I’d forgotten about the film, frankly, until the Russian movie poster scrolled past this morning, and I realized that it wasn’t the same as the one I’d seen used in the States.

Read more at afterelton.com

I may sound like a broken record here, but is it really impossible to market a gay movie as a gay movie in the United States? Whether it’s gay characters as a small story point, like Valentine’s Day, or a very, very gay movie like A Single Man, the answer seems to be yes. Adding [...]